Us & Our Values

What we say and (more importantly) what we do to support our words matter to us. To see the change we want in the world, we must first embody and shape that change within us. Only from there can it ripple outward and transform the world around us.

Below you can read about our values which inform every decision we make.

Meet Our Founder

Michel Oscar Monegro

Hi :) some of you may know me personally but many may not, so allow me to explain why I started us on this journey.

Firstly, I believe most things we do should start with a clearly defined reason, our “WHY.” Mine for shaping LAOBRA wasn’t originally an entrepreneurial pursuit, it was born out of falling out of love with my work. I earned a living as a Digital Technician for Photographers working in the advertising space. By superficial measures I should’ve been happy. I earned well, worked with great clients, and enjoyed the company of my colleagues. As grateful as I remain for that era of my career, I just wasn't feeling it anymore. I felt my passion evaporating with time and knew I needed to find a way to rekindle the fire for creating I once held in my heart.

I felt I needed space where I could experiment with complete freedom, tinker with all things I found interest in. Some days it could be photography, others it could be beverage fermentation or roasting coffee, even furniture crafting and fabric dying. In the end of it my re-discovery of passion has come from that and shaping a space that would welcome experimentation — better yet, encourage it. A space that would serve as a conduit between us and that pure feeling of excitement brought on by child-like play.

LAOBRA calls out to other creators who feel disillusioned, creators who want to get back to creating what makes their heart sing. Beyond our unique design practice, our goal for LAOBRA is for it to become an ecosystem of unique spaces and resources. One that we can all use for rest, work, and play with a sensitivity for our collective well-being and planet.

The journey here has been all enlightening and challenging, fulfilling and frustrating, heart warming and transformative. The process of building LAOBRA up to where it is now, nearing the starting line, I’ve grown and I’ve learned in ways I didn’t imagine i could. Given there’s so much more to learn and do, I’m grateful.

Someone I admire told me to “think BIG, LIMITLESS, WITHOUT BOUNDARY” when thinking of our contributions to the world around us and those in it. I have faith our path will continue to push us everyday toward bigger ideas so long as we remain open and in-process. Good things deserve to happen, rooted in this belief we grow.

Our STUDIO and the CAFÉ are the first and second building blocks that make up LAOBRA. These will grow stronger, and more are planned to grow in time. All existing symbiotically to create opportunity with a definitive singular purpose, empowering you 🌷

Written on May 15th of 2023

photo by James Hartley